We wanted to take the brand back to its arts-centered roots. To move the magazine from under the bed to the top of the coffee table.
Over the decades, the icon has been over-licensed, diluted. The new logo keeps elements of the original, while instilling a sense of modern refinement.
Each cover was designed with an element of interactivity for the reader to dig deeper. Playboys no longer have to be hidden from plain sight.
Until You Beg and That Boy photography by AX AX AX.